Lucky Bastardo Tequila is a premium tequila brand that offers a range of tequila variants made from the finest blue agave. It is sourced from the highlands of Jalisco, Mexico, then crafted and imported by Wild Earth Spirit LLC, a company based in Northville, Michigan.
Disciplines: Branding, Strategy, Digital, Print
Lucky Bastardo Tequila brand is bold, confident, and authentic. It embodies the spirit of the traditional tequila-making process while appealing to modern tastes and preferences. With that in mind, we designed the product to reflect the brand’s confident personality. The confidence is in the name itself. Lucky Bastardo implies a sense of fortune or good luck. And the tagline, “Consider Yourself Lucky” reinforces this idea by suggesting that anyone who gets a taste of Lucky Bastardo Tequila, is truly lucky. We continued the idea of having a modern premium tequila brand with earthy browns and accompanied boldness with colors such as green, red and black. In executing the brand, we built Lucky Bastardo’s visual identity, product design and development.
AGENCY: Prima Creative
CLIENT: Wild Earth Spirit / Lucky Bastardo
CREATIVE DIRECTION: Miranda Flinchum
STRATEGY: Miranda Flinchum
COPYWRITING: Miranda Flinchum, Paulina Pulawska
LEAD DESIGN: Miranda Flinchum
DESIGN: Miranda Flinchum, Paulina Pulawska
